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Yahoo and Microsoft Announce Deal
Microsoft and Yahoo announced a partnership in Internet search and advertising
on Wednesday morning intended to create a stronger rival to the industry powerhouse
Google.
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A different
perspective
Google workers in New York ask:
What is a browser?
Fred Wilson: Ad Age Digital Conference
While overall spending on marketing
may go up, traditional-media outlays are declining, and spending is growing
on the creative and technology necessary to implement social campaigns on Facebook,
Twitter and MySpace.
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